Business Analysis: Wagestream (UK)

Part 1: Information about the firm

1. Company name and location.
2. Funding sources: How is the firm financed? (Hint: Angelist, CB Insights, Crunchbase etc may be good sources of information.)
3. Company's business model: How does the company create revenue?
4. Industry Analysis/Disruption: What specific market does this company compete in? How many businesses compete in this market?
5. Competitor Analysis: What is the main competitor? Who are the major players in the company's area of business?
6. Technology/Operations: Which sector of the economy does the firm operate in? What is its main product? Does the firm use or develop a specific technology? If so, describe it.
7. Competitive Advantage: What is the firm's competitive advantage over its main competitors? What makes this company unique? What are problems with the business?

Part 2: Product Analysis

1. Following Clay Christensen: what is the app's/product's job? (What problem does it solve?)

2. Customers:

a. For whom is the firm creating value?

b. Who are the firm's most important customers?

3. Customer Relationships

a. What type of relationship does the firm's main Customer Segments expect the firm to establish and maintain with them?

b. How costly are they?

4. Channels

a. Through which Channels do Customers want to be reached?

b. How is the firm reaching customers? Which ones work best? Which ones are the most cost-efficient?

5. Value Proposition

a. What value does the firm deliver to the customer?

b. Which one of the customer's problems ("pain points") is the firm helping to solve?

c. Which customer needs is the firm satisfying?

6. Key Activities

a. What Key Activities do the firm's Value Propositions require?

Distribution Channels? Customer Relationships? Revenue streams?

7. Key Resources

a. What Key Resources does the firm's Value Proposition require?

b. What Key Resources do the firm's Distribution Channels require?

8. Cost/Benefit

a. Which Key Activities are most expensive?

b. How much does each Revenue Stream contribute to overall revenues?

Can you help me with this business analysis?