Question
Business analytics is a key tool to analyze big data so that firms can customize their strategic focus on customers. What is not a big
Business analytics is a key tool to analyze big data so that firms can customize their strategic focus on customers. What is not a big risk in data analysis?
Group of answer choices
Data patterns versus reality
Growth in market share and sales
Discrimination-based customer segmentation
Loss of anonymity
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Microeconomics
Authors: David Besanko, Ronald Braeutigam
5th edition
1118572270, 978-1118799062, 1118799062, 978-1118572276
