Business Brief

Cadbury is a company that has always been on the cutting edge of innovative technology ever since it was founded in 1824. The business was one of the pioneers in the production of chocolate bars that used cocoa beans as the primary ingredient (Cadbury, 2020). They also developed the very first chocolate bar with milk in the recipe (Cadbury, 2020). Cadbury was also one of the first corporations to develop a vegan-friendly chocolate bar, making it one of the pioneers in this world (Vegan First Daily, 2021). The brief will highlight Cadbury as an innovative leading company in the chocolate confectionary, baking, beverages, and baking industry.

Cadbury's Historical Overview

The company was established in the United Kingdom around 200 years ago (Cadbury History, 2022). The business produces and sells a wide range of products which are mainly chocolate based. These include chocolate bars, drinks, biscuits, bakery items, etc. Cadbury is the second largest confectionary brand in the world right after the brand Mars (Reuters, 2010). Cadbury chocolate has always been produced in Bournville, England. Cadbury chocolate is currently produced in many nations throughout the world such as China, India, Australia, Ireland, USA, etc. as a result of the corporation setting up a wide variety of activities (Ethan, 2022).

How has Cadbury been innovative?

Cadbury is creative in a lot of diverse ways. one of their inventions was the first chocolate bar. Cadbury's chocolate bar shot to prominence once it became more accessible and convenient to consume chocolate. Cadbury's contribution to the development of the first Easter egg is another example of the company's pioneering spirit. Customers responded favorably, which helped boost Cadbury's brand awareness and sales. Cadbury's marketing campaigns have also incorporated some fresh concepts. The "glass half full" campaign for Dairy Milk chocolate is a well-known example of this type of advertising. This advertising campaign did exceptionally successfully, helping to make Cadbury one of the most recognizable chocolate brands in the world. Due in large part to its rich history of innovation, chocolate giant Cadbury is among the world's most profitable businesses.

The company was the first business to utilize heart-shaped boxes to sell chocolates (Lewis, 2021). These heart-shaped chocolates were primarily sold during valentine's day and decorated with cupids and roses. It was indeed a unique idea though by John Cadbury's son Richard(Lewis, 2021). The idea was that long after all the chocolate had been consumed, the receiver might use the box to store memories.

Every season, they produce a new technique to offer irresistible chocolate. The original ideas have never paused. Cadbury either altersthe design, shape, or container or packages in which it is served. Delivering tasty chocolate that makes consumershappy isthe primary motivation for the production of chocolate.

Innovation Proposed

The innovation proposed for Cadbury is a Chocolate croissant. The rationale behind this proposal is that it would allow Cadbury to tap into the breakfast market, as croissants are a popular breakfast item. Additionally, this would be a new and unique offering in the chocolate market, which would help Cadbury to stand out from its competitors.

The innovative approach that would be proposed to Cadbury is to make Chocolate Croissants packed and ready to have. Since Cadbury has already stepped foot in the baking section with the introduction of cake, cake rolls, and cake bites a few years ago, the chocolate croissant is a powerful addition to this. As stated in (TheExpressWire, 2022) "The croissant market size was valued at USD 6663.1 million in 2021 and is expected to expand at a CAGR of 4.29% during the forecast period, reaching USD 8574.66 million by 2027". This would be a fantastic opportunity for Cadbury to make a chocolate croissant product.

The chocolate croissant is not only just a dessert but also helps in enhancing the metabolic function of the body. The baked item comprises B complex vitamins, Folate, and Niacin which benefit in boosting the body's metabolism (407 Cafe, 2020). They can be considered the best-to-go snack(Sichi, 2018).

Implications of the proposed innovation and its international impact

Cadbury is carrying on its long-standing legacy of innovation into the 21st century with the launch of a chocolate croissant variety of its signature product. The classic croissant has been given a modern makeover in the form of the chocolate croissant, which has a delectable chocolate filling in place of the more common pastry cream filling. The chocolate croissant is a delectable and decadent dessert that is suitable for every event you could imagine. The want for anything sweet may be easily satisfied with a chocolate croissant, which can serve either as a quick snack or an indulgent dessert.

The chocolate croissants sold by Cadbury are produced with only the highest quality ingredients, such as a decadent chocolate filling, light and airy croissant dough, and a light coating of sugar. Additionally, the chocolate croissant may be ordered in a number of chocolate varieties, such as milk chocolate, dark chocolate, or even white chocolate. Cadbury's latest and greatest confection, the chocolate croissant, is a delectable and forward-thinking new product that is certain to become a fan favorite among those who like chocolate.

The implications of this proposal would be positive for Cadbury, as it would allow the company to expand its customer base and increase its sales. Additionally, it would also have positive implications for Cadbury's international reputation, as it would be seen as an innovative and forward-thinking company.

The main implication of this proposal would be that it would require Cadbury to invest in new manufacturing equipment and processes, as the company does not currently produce croissants. Additionally, it would also require investment in marketing and promotion, in order to raise awareness of the new product(Sherman, 2021).

Furthermore,Cadbury would have to devote a large amount of their time and resources in order to successfully launch the chocolate croissant. In order for the corporation to successfully launch this new product, it will need to make investments in new production lines as well as marketing efforts. In addition to this, unique packaging would be required in order to separate the chocolate croissant from the various other varieties of pastries.

As stated, there is a huge market recently and demand for croissants among consumers. The snack is considered to be a mess-free product for when you are on the go and require a good filling appetite meal.

Conclusion

Cadbury is one of the leading companies because of its quality, consistency, and variety of products. Furthermore, the company has an overall great image in the market and has maintained exceptional quality standards. An introduction to croissants in the market would be great because as Cadbury is already a credited company by the consumers, the introduction of this product would be a wonderful opportunity to enter the breakfast market. Furthermore,this would be a brand-new and original product in the chocolate industry, which would help Cadbury differentiate itself from the companies with which it is competing.

ACTION ITEM

1. Review what you wrote in Module 2 for your business brief about innovation, especially your proposal and the implications you predicted.
2. Explain whether or not you maintain what you wrote in Module 2. More specifically, knowing what you know now, would you still make the proposal for innovation that you made in your original brief? Do you still feel that the implications you suggested are accurate? Use what you have learned in the course to explain any changes you would or would not make and your rationale for your choice.