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Business Case - COSTCO 1. Use PESTEL analysis to describe the Environment around your company. 2. What are the principal competitive pressures in your company's

Business Case - COSTCO

1. Use PESTEL analysis to describe the Environment around your company.

2. What are the principal competitive pressures in your company's market? Use the Five Forces tool to examine the context within which your company operates.

3. Strategic Group Map for your company's industry. Defend your choice of axes.

4. What are the Key Success Factors in your company's industry? Suggest at least 4 or 5.

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