Business Case Study Specifications The Business Case Study should include the following elements. Students are recommended to follow the structure:

Chapter 1 - Introduction: International Business Strategy review: In the introduction of the business case study, students have to define the International Business Strategy concepts, including main elements of industry, resource and institution analysis, its foundations and importance. Also a short description of the upcoming work must be provided.

Chapter 2 - Business presentation: In this chapter students must provide information about the business they will analyse. Students have to present what the company's role, activity, size, international presence are, and so on. From Chapter 3 to Chapter 5, the tripod of analysis of various views must be conducted.

Chapter 3 - Industry-Based View: Here students will have to present the analysis of the industry environment showing the importance of the business environment to the business strategy to the chosen business. The part of the analysis must include:

- Who are the business' main competitors in a global environment?

- 5 Forces of Porter Analysis.

Chapter 4 - Resource-Based View ASSESSMENT GUIDELINES In this chapter students will have to analyse the resource and capabilities of the business and demonstrate the importance of this element to the business strategy of the business. Specifically, students need to conduct VRIO analysis.

Chapter 5 - Institutional-Based View In chapter 5 students will have to analyse the institutional environment and demonstrate the importance of this element to the business strategy of the business. Students need to conduct the following analysis in this chapter:

- Formal institutions analysis.

- Informal institutions analysis.

Chapter 6 - Strategic Alliances Students will have to show a good understanding of the main elements of the strategic alliances and examines its impacts on the business. Chapter 7 - Corporate Social Responsibility In this chapter students will have to identify any CSR - related business strategy. It must include the following:

- Identifying Corporate Social Responsibility action (environmental, social or both).

- Examining Social/Green Marketing Strategy.