Business communication is a two-way street and requires an understanding of communication models to ensure smooth flow of business. There are a variety of communication models in business, some traditional and others contemporary in nature. Read about the following communication models:

• • The Lewis Modeldeveloped by Richard D. Lewis.
  • All the communication models in businessesby Hitesh Bhasin.

Based on the readings, how do we answer the following questions.

• • Pick a communication model fromAll the Communication Models in Businesses Explained | Marketing91
  • According to you, which communication model is the best replacement for Lewis Model. How is it better than the Lewis Model? Justify your choice.

References

• • Bhasin, H. (2021, October 18).All the communication models in businesses explained.Marketing91.
  • Skarbek, R. (2021, October 25).Cultural types - the Lewis model.Empowerment Coaching.