Business communication is a two-way street and requires an understanding of communication models to ensure smooth flow of business. There are a variety of communication models in business, some traditional and others contemporary in nature. Read about the following communication models:
 The Lewis Model developed by Richard D. Lewis. All the communication models in businesses by Hitesh Bhasin.

 Based on the readings, how do we answer the following questions. Pick a communication model from All the Communication Models in Businesses Explained | Marketing91

• According to you, which communication model is the best replacement for Lewis Model. How is it better than the Lewis Model? Explain.