Business Description

After taking business classes, Jake, an avid dog-lover, decided to start selling unique pet supplies at trade shows.He has two products:

Product 1:"Launch-it"-a tennis ball thrower that will sell for $11.

Product 2:"Treat-time"- an automatictreat dispenser that releases a treat when the dog places his paw on the pedal.The treat dispenser will sell for $31.

Costs:Jake has hired an employee to work the trade show booths.The work contract is $1,600 per month plus a commission equal to 10% of revenue.Jake will also spend $800 per month on trade-show entry fees.Jake is purchasing the products from a supplier in Mexico.Launch-its cost $1 each;Treat-times cost $7 each.Shipping and handling on the Launch-its will cost $2 each; Shipping and handling on the Treat-times, which are heavier, will cost $8 each.The shipping and handling costs will be paid by Jake, not the customer.

Assume Jake expects to sell 200 Launch-its and 100 Treat-times during his first month of operations (June).

Jake's financial goal is to earn an operating income of $10,000 per month.He believes volume may grow at a rate of 5%a month.

Directions

You have been hired by Jake to build a CVP model that will help himunderstand the impact of business conditions on his operating income.(See "Starting File" worksheet.) In your model, all of the original assumptions will be listed in one area of the spreadsheet (blue box).All other calculations in the model will reference the assumptions (blue box) such that if any assumption changes, the effect will ripple through the entire model.To accomplish this goal, you will use FORMULAs, rather than numbers, in everyother cell in the worksheet.In other words, the only place you will type numbers is the blue assumptions box.

FORMATTING conventions to use throughout project:

- Round all UNITS to the nearest whole unit.Use the "decrease decimals" button on your tool bar rather than the Rounding function.

- Show all MONETARY amounts as dollars and cents.Round to the nearest cent. ($x.xx).Use the "decrease decimals" button rather than the rounding function.

- Show all percentages as %, not as decimals.(x%, not .xx)

- Right justify all cells(numbers should be to the right side of the cell, not in the middle or left)

1) Complete the assumptions (blue box) based on thedata about Jake's business. Identify and list all variablecosts separately and all fixed costs separately before finding the total for each type of cost.

2) Complete the Product Analysis (yellow boxes) assuming Jake ONLY sells either Product #1 (Launch-its) ORProduct #2(Treat -times).

Check figures:B/E Product #1 =348 units;B/E Product #2= 186 units

3) Complete the pro forma CM Income Statement for the month of June (green box).HINT:On product line income statements such as this, the fixed costs are only listed in the total column.Make sure you also show the totals for all other line items.Finally,calculate the overall WACM%for the company.

Check figure:Operating income = $270WACM% =50%

4) Calculate the weighted average contribution margin (WACM) per unit (in orange box).

Check figure:WACM/unit = $8.9

5)Use the WACM/unitto calculate the TOTAL number of units needed to breakeven (TOTAL column in the first gray box).THEN, calculate thenumberof EACH type of product needed to breakeven.Finally,calculate the sales revenueassociated with this volume for EACH product, and then the sales revenue to breakeven in total.

Check figures:B/E Product#1 = 180;B/E Product #2= 90

6)Use the WACM/unitto calculate the total number of units needed to achieve Jake's target profit (TOTAL column in the second gray box).THEN, calculate thenumberof EACH type of product needed to achieve the target profit.Finally,calculate sales revenueassociated with this volume for EACH product, and then the sales revenue in total.

Check figures:Number of units of Product#1 =929;Number of units of Product #2= 464

7) Calculate the MOS using June sales as the expected sales (purple box).Calculate the MOS in termsof sales revenue and as a percentage.Also calculate the current operating leverage factor(round to the nearest 2 decimal places) and use it to determine the expectedpercentage change in operating income stemming from an expected change in sales volume.

Check figures:MOS%= 10%;Degree of Operating leverage factor= 9.89