Business ethics are moral principles that guide the decisions that companies make. In a recent survey, MediaCom, a media and market research firm, reported that more than 50% of United Kingdom consumers age 16-19 say they have purchased or stopped using a brand because of its ethics. For instance, teens are more inclined to shop at Lush, a makeup brand that sells cosmetics made from ethically sourced ingredients, uses environmentally friendly packaging, and actively works to combat animal testing, than they are to buy products from less socially responsible businesses. Ethical considerations in business go well beyond the products you buy. Ethical behaviour and decision-making are important foundations for successful careers and strong corporate leadership. For instance, there was plenty of blame to assign to the actors responsible for the Great Recession that began in 2008 and lasted for a few years. The global economic slide was the result of rampant greed in the financial sector, with individuals and institutions complicit in finding creative ways to make as much money as possible with little regard to the risks or consequences.

Question: In light of the above, provide a critical discussion on ethics in business