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Business have to look at sustainability in a very different way (Professor Michael Porter) Do you agree with Professor Porter's statement? Why? or why not?

"Business have to look at sustainability in a very different way" (Professor Michael Porter) Do you agree with Professor Porter's statement? Why? or why not? Illustrate with examples

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Think about "Sustainability" as a key strategy to achieve competitive advantage. Consider "Value creation" for business and society at the same time. What about "some sustainable" local and international companies?

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