1. Business idea and name
2. Company history if established
3. Business and industry profile
   1. Market size and expected growth
   2. Relative economic and competitive strength of major competitors
   3. Business strategy - Needed to meet and beat the competition
4. Business Strategy Description of the product or service
   1. Desired image and position in the market
   2. SWOT Analysis
   3. Competitive Strategy
5. Description of the product or service
   1. Description
      1. Product or service features
      2. Customer benefits
   2. Patent or trademarks
   3. Description of production process if applicable
   4. Future product or service offerings