Business intelligence (BI) is a broad category of application programs which includes _____________

a) Decision support

b) Data mining

c) OLAP

d) All of the mentioned

2. Point out the correct statement.

a) OLAP is an umbrella term that refers to an assortment of software applications for analyzing an organization's raw data for intelligent decision making

b) Business intelligence equips enterprises to gain business advantage from data

c) BI makes an organization agile thereby giving it a lower edge in today's evolving market condition

d) None of the mentioned

3. BI can catalyze a business's success in terms of _____________

a) Distinguish the products and services that drive revenues

b) Rank customers and locations based on profitability

c) Ranks customers and locations based on probability

d) All of the mentioned

4. Which of the following areas are affected by BI?

a) Revenue

b) CRM

c) Sales

d) All of the mentioned

5. Point out the wrong statement.

a) Data is factual information for analysis

b) BI is a category of database software that provides an interface to help users quickly and interactively scrutinize the results in a variety of dimensions of the data

c) Customer relationship management (CRM) entails all aspects of interaction that a company has with its customer

d) None of the mentioned

6. ________ is a performance management tool that recapitulates an organization's performance from several standpoints on a single page.

a) Balanced Scorecard

b) Data Cube

c) Dashboard

d) All of the mentioned

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7. __________ is a system where operations like data extraction, transformation and loading operations are executed.

a) Data staging

b) Data integration

c) ETL

d) None of the mentioned

8. _________ is a category of applications and technologies for presenting and analyzing corporate and external data.

a) Data warehouse

b) MIS

c) EIS

d) All of the mentioned

9. Which of the following is the process of basing an organization's actions and decisions on actual measured results of performance?

a) Institutional performance management

b) Gap analysis

c) Slice and Dice

d) None of the mentioned