Business Intelligence

Case Study

Al Majmouaa Association, one of the largest financial service firms in Lebanon, with assets of more than $50 billion, was able to integrate valuable information from various data sources in to one user interface with the e-business solution provided by E-Solutions Company. The analysis system resulted in increased levels of customer satisfaction and higher employee performance. The company is first to market with new finance/banking technology and innovation. Al Majmouaa Association bank is working and deliver the innovative products and services expected from it.

As a leader in the financial services market, Al Majmouaa Association needed to ensure the highest quality of customer service. Al Majmouaa Association required the integration of data from disparate finance, sales, marketing, product, and customer service databases into one user-friendly interface. The company needed an e-business solution to provide these essential analysis capabilities.

After setting up the new system, Al Majmouaa Association reports that it is experiencing higher levels of customer satisfaction. Al Majmouaa Association employees are pleased to have increased reporting capabilities and feel that they are providing better service to customers.

1. What is the Business Intelligence used in Al Majmouaa Association? Define it.

2. How could implementing the Business Intelligence Al Majmouaa Association's performance?

3. In your opinion, what other Business Intelligence can Al Majmouaa Association apply to its business, and why?