BUSINESS IS A CAR WASH. HYBRID CAR WASH... THE CUSTOMER GOES FIRST TO THE TOUCHLESS MACHINE THEN STATTF DO EVERYTHING ELS. THE TOTAL TIME WOULD BE 12 MINUTES

Promotion and Distribution Decisions (5%)

A: This piece of your comprehensive project will focus on promotion decisions.

Describe which elements of the promotional mix (i.e. Advertising, Public Relations, Sales Promotion, and Personal Selling) you would choose for your product or service.

Develop a "brand promise" tag line.

Provide some rationale for the elements you chose.

B: This piece of your comprehensive project will focus on and distribution/place.

Describe the marketing channels that you would make use of (i.e. Direct, Retailer, Wholesaler, Strategic Partner etc.).

Provide some rationale for the elements you chose.