Business leaders know that success is often driven by external factors beyond the doors of their company. New technologies, changing cultural norms, new political boundaries, changing governments - business today is faster, increasingly complex and more demanding than before. In this exercise you are examine what businesses are doing to remain and to flourish in today's competitive global marketplace. Here you are to research the current business environment in Canada.

Objective

Businesses are influenced by a number of external factors. Conduct a situation analysis (SWOT) on a specific business. Discuss what strategy you would employ based on your SWOT Analysis.Analyze the Capstone Courier Round 0 to determine where their company is similar to your SWOT exercise.