business managment/entrepreneurship

1. Is the opportunity presented in this case worth undertaking? When and why should a personal interest be treated as an opportunity? 2. What are some of the initial challenges Ramesh might face in launching his idea into a business? How can Ramesh overcome those challenges? 3. Conduct an environmental and internal resources for Trailer Waiia. Use the analyses to suggest if the vase opportunity is worth pursuing. 4. What key information would Ramesh need to make a Trailer Walla business plan fundable? to the poor "Vishwaroopam The Tamil movie Door Kamal Haasan and to languages were rased every year was track of every move that was set to the worn to a large extent, movie freers worked o p que potential the potential audience's impression of an upcoming movie best. The commerce prevodom Desde the power of movie trailers, there was nog plato were users could easily search for their desired Ram had hd for such a wote, but it did ex the gap that Ramesh aspired to He wanted to build and promote a website dedicated to showcasing the movie in india in the various languages. There was a huge cooney to capture, with regonal movies being released in over 22 oca Trailer Walla: The Origins audiences including rose who spoke Hindi languages in India Ramesh had always been a cinema aficionado. A catchy trade notes from a soundtrack song from an upcoming movie or ye-catching cinema poster were enough to get Ramesh enthused about knowing more about a movie Uke many others in his community, Ramesh eagerly anticipated new movies both Bollywood and regionaltims and his employer even allowed him and his coworkers to miss work on the opening day of a major fim. He was one of thousands of movie fans in India many of whom loved the crema so much that they would watch regional movies - those in regional dialects such as Tamil that appealed mostly to speakers of that language-even if they did not speak the language of the tim. Although Ramesh spoke Hind, he liked a non Hindi movies, but primary Tamil Telugu, Kannada, and Malayalam-language movies On his way to work one day in January 2013, Flamesh happened to see a movie poster see oure that intrigued him greatly Unfortunately, he was unable to read the movie name because was written in a language unknown to him. For many days Ramesh tried to find the movie on Google and YouTube but was unsuccessful To search for the movie, Ramesh had to have a fim name, but he only had an image in his head! He tried to describe the poster to his friends but was unable to loan adequate response. The movie poster refused to leave his mind and he was determined to find out the name. After days of random guesses and what felt like endis searching, Ramesh finaly found a name to put Designing and Testing the Website Ramesh began designing Trailer Walla.com shortly after his mystery movie experience. With the help of his friends, who were software engineers, Ramesh designed the interface of the website. The site offered updated listings of the movies to be released each week and provided links to the trailers on YouTube Ramesh was able to use trailers in this way without copyright or royalty payments because TrailerWalla did not house the movie trailers on its ste simply directed visitors to YouTube to see the traders of their choice. Although the trailers were inked in their original languages, basic details about the movies were offered in English and many of the films offered English subtitles. On Trailer Walls users could search for movie trailers by release date, Ramesh's business idea, therefore, was bom out of his passion to promote good cinema and connect it with potential audience When coining the name for his website, Ramesh wanted it to be intrinsically associated with the popularity of Bollywood. He ne upon the name "TrailerWalla" -- the word wale was a commonly used suffix in Hindi, meaning the provider. TrailerWala was going to be a one-stop shop for Indian audiences searching for regional movie trailers in different languages language, actor, topic, and genre, while the home page featured all the trailers for the most recent release date In order to test the technical infrastructure, the website went live from June to November 2013. During that time, Ramesh manually pasted YouTube links to all the new movie trailers onto the website. To gather feedback and suggestions, Ramesh showed the website to his friends and several potential users during those first six months. Other Indian websites emerged that tan movie trailers, including desimartini.com and bollywood com. However, these sites featured very limited trailers from Bollywood and virtually ignored the soaring regional Industry Building on the Business Idea Ramesh reviewed his plan in his mind. He had full faith that his website would be successful because he had evaluated the Indian movie industry and believed that his idea served a target market and met the requirements of the industry and potential website users. He had conducted primarily secondary research via website searches and consultation with business experts, but he had also conducted some primary market research in consultation with peers and professors and other film fans using his initial site and Facebook page. The site was positioneco support the film industry leg. did not violate copyright offered links to marketing pieces that the film industry wanted publicized, potentially increasing audiences and revenues and to support film audiences e...compiled trailers in a way that helped audiences navigate hundreds of movie releases supported regional movie audiences by publicizing regional movies Next Steps: Resources and Revenues Yet some questions remained unanswered surrounding Trailer Walla's offerings, resources, and potential revenues. How would Ramesh reach out to a larger audience without adequate financial funding? Would it be a good idea to seek funding at this Part I. PLANNING IN SMALL BUSINESS point. Or would it be better to demonstrate the commercial cinemas and allow visitors to plan experiences around their movie going? success of TrailerWallato some extent before seeking tunding? How would the website generate revenue after its launch? How would Trailer Walla fund expanded offerings? Would TrailerWalla solicit advertisements or would movie theaters or production companies pay to place their trailers on the site? Would Ramesh sell the site's analytics to film companies to inform their investments and new movie making or marketing? Would the site allow users to watch a movie trailer and then link to the movie theaters showing the movie and allow users to buy tickets? Would the site link to local businesses in the area of How would Trailer Walla establish a sustained competitive advantage? Would Trailer Walla focus on a single regional market or target all Indian audiences? Would dubbing or translation services be added to the site to appeal to certain audiences? Would the site rely on linked material or incorporate original and source content? Would the service be exclusive to website users or would it also be offered as a mobile application with links to other businesses and services? First Steps Ramesh was confident that his design and vision for the site would attract production houses and distributors to showcase their trailers on the site in the future. Furthermore, with an increasing number of regional movies being dubbed in Hindi and shown by mainstream movie channels, the trend and the demand for Hindi films was on the rise, thereby offering significant growth potential for Trailer Walla. How could this business idea born out of a personal need be successfully commercialized? Trailer Walla needed to find the right first steps for launching its business 1. 3. Discussion Questions Is the opportunity presented in this case worth undertaking? When and why should a personal interest be treated as an opportunity? 2. What are some of the initial challenges Ramesh might face in launching his idea into a business? How can Ramesh overcome those challenges? Conduct an environmental and internal resource analysis for TrailerWalla. Use the analyses to suggest if the case opportunity is worth pursuing. What key information would Ramesh need to make a Trailer Walla business plan fundable? 4. Source: Safal Batra, "Trailer Walla: Evaluating an Opportunity," Sage Knowledge: Cases, January 5, 2017, http://dx.doi.org/ 10.4135/9781526411099. 1. Is the opportunity presented in this case worth undertaking? When and why should a personal interest be treated as an opportunity? 2. What are some of the initial challenges Ramesh might face in launching his idea into a business? How can Ramesh overcome those challenges? 3. Conduct an environmental and internal resources for Trailer Waiia. Use the analyses to suggest if the vase opportunity is worth pursuing. 4. What key information would Ramesh need to make a Trailer Walla business plan fundable? to the poor "Vishwaroopam The Tamil movie Door Kamal Haasan and to languages were rased every year was track of every move that was set to the worn to a large extent, movie freers worked o p que potential the potential audience's impression of an upcoming movie best. The commerce prevodom Desde the power of movie trailers, there was nog plato were users could easily search for their desired Ram had hd for such a wote, but it did ex the gap that Ramesh aspired to He wanted to build and promote a website dedicated to showcasing the movie in india in the various languages. There was a huge cooney to capture, with regonal movies being released in over 22 oca Trailer Walla: The Origins audiences including rose who spoke Hindi languages in India Ramesh had always been a cinema aficionado. A catchy trade notes from a soundtrack song from an upcoming movie or ye-catching cinema poster were enough to get Ramesh enthused about knowing more about a movie Uke many others in his community, Ramesh eagerly anticipated new movies both Bollywood and regionaltims and his employer even allowed him and his coworkers to miss work on the opening day of a major fim. He was one of thousands of movie fans in India many of whom loved the crema so much that they would watch regional movies - those in regional dialects such as Tamil that appealed mostly to speakers of that language-even if they did not speak the language of the tim. Although Ramesh spoke Hind, he liked a non Hindi movies, but primary Tamil Telugu, Kannada, and Malayalam-language movies On his way to work one day in January 2013, Flamesh happened to see a movie poster see oure that intrigued him greatly Unfortunately, he was unable to read the movie name because was written in a language unknown to him. For many days Ramesh tried to find the movie on Google and YouTube but was unsuccessful To search for the movie, Ramesh had to have a fim name, but he only had an image in his head! He tried to describe the poster to his friends but was unable to loan adequate response. The movie poster refused to leave his mind and he was determined to find out the name. After days of random guesses and what felt like endis searching, Ramesh finaly found a name to put Designing and Testing the Website Ramesh began designing Trailer Walla.com shortly after his mystery movie experience. With the help of his friends, who were software engineers, Ramesh designed the interface of the website. The site offered updated listings of the movies to be released each week and provided links to the trailers on YouTube Ramesh was able to use trailers in this way without copyright or royalty payments because TrailerWalla did not house the movie trailers on its ste simply directed visitors to YouTube to see the traders of their choice. Although the trailers were inked in their original languages, basic details about the movies were offered in English and many of the films offered English subtitles. On Trailer Walls users could search for movie trailers by release date, Ramesh's business idea, therefore, was bom out of his passion to promote good cinema and connect it with potential audience When coining the name for his website, Ramesh wanted it to be intrinsically associated with the popularity of Bollywood. He ne upon the name "TrailerWalla" -- the word wale was a commonly used suffix in Hindi, meaning the provider. TrailerWala was going to be a one-stop shop for Indian audiences searching for regional movie trailers in different languages language, actor, topic, and genre, while the home page featured all the trailers for the most recent release date In order to test the technical infrastructure, the website went live from June to November 2013. During that time, Ramesh manually pasted YouTube links to all the new movie trailers onto the website. To gather feedback and suggestions, Ramesh showed the website to his friends and several potential users during those first six months. Other Indian websites emerged that tan movie trailers, including desimartini.com and bollywood com. However, these sites featured very limited trailers from Bollywood and virtually ignored the soaring regional Industry Building on the Business Idea Ramesh reviewed his plan in his mind. He had full faith that his website would be successful because he had evaluated the Indian movie industry and believed that his idea served a target market and met the requirements of the industry and potential website users. He had conducted primarily secondary research via website searches and consultation with business experts, but he had also conducted some primary market research in consultation with peers and professors and other film fans using his initial site and Facebook page. The site was positioneco support the film industry leg. did not violate copyright offered links to marketing pieces that the film industry wanted publicized, potentially increasing audiences and revenues and to support film audiences e...compiled trailers in a way that helped audiences navigate hundreds of movie releases supported regional movie audiences by publicizing regional movies Next Steps: Resources and Revenues Yet some questions remained unanswered surrounding Trailer Walla's offerings, resources, and potential revenues. How would Ramesh reach out to a larger audience without adequate financial funding? Would it be a good idea to seek funding at this Part I. PLANNING IN SMALL BUSINESS point. Or would it be better to demonstrate the commercial cinemas and allow visitors to plan experiences around their movie going? success of TrailerWallato some extent before seeking tunding? How would the website generate revenue after its launch? How would Trailer Walla fund expanded offerings? Would TrailerWalla solicit advertisements or would movie theaters or production companies pay to place their trailers on the site? Would Ramesh sell the site's analytics to film companies to inform their investments and new movie making or marketing? Would the site allow users to watch a movie trailer and then link to the movie theaters showing the movie and allow users to buy tickets? Would the site link to local businesses in the area of How would Trailer Walla establish a sustained competitive advantage? Would Trailer Walla focus on a single regional market or target all Indian audiences? Would dubbing or translation services be added to the site to appeal to certain audiences? Would the site rely on linked material or incorporate original and source content? Would the service be exclusive to website users or would it also be offered as a mobile application with links to other businesses and services? First Steps Ramesh was confident that his design and vision for the site would attract production houses and distributors to showcase their trailers on the site in the future. Furthermore, with an increasing number of regional movies being dubbed in Hindi and shown by mainstream movie channels, the trend and the demand for Hindi films was on the rise, thereby offering significant growth potential for Trailer Walla. How could this business idea born out of a personal need be successfully commercialized? Trailer Walla needed to find the right first steps for launching its business 1. 3. Discussion Questions Is the opportunity presented in this case worth undertaking? When and why should a personal interest be treated as an opportunity? 2. What are some of the initial challenges Ramesh might face in launching his idea into a business? How can Ramesh overcome those challenges? Conduct an environmental and internal resource analysis for TrailerWalla. Use the analyses to suggest if the case opportunity is worth pursuing. What key information would Ramesh need to make a Trailer Walla business plan fundable? 4. Source: Safal Batra, "Trailer Walla: Evaluating an Opportunity," Sage Knowledge: Cases, January 5, 2017, http://dx.doi.org/ 10.4135/9781526411099