Business model and strategic direction (max 11p)

After several years of underperforming the market expectations, an important client, Megabank, is currently re-thinking their strategic plan. As a junior consultant, you have been assigned to the account and asked by the partner in charge to draft a proposal including the following (Hint: in this question it is recommended that you go online and search for a real financial institution in Europe to use as a proxy for Megabank):

1. A brief summary (max 500 words) of the current strategic objectives of Megabank that includes (i) main sources of income, (ii) key competitors, (iii) level of digitalization, (iv) sustainability agenda (3p).

2. An analyses of the business model of Megabank, including a statement of what type of bank it is (retail, wholesale etc. etc.) and proxies that support this statement (max 500 words) (3p).

3. An analyses of the economies of scale and scope in Megabank. This analyses should be based on the underlying drivers of economies and scale and scope in banking and linked to Megabank (5p).