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Business operating in red oceans grow by: a. increasing their share of existing demand b. raising prices to increase revenue c. offering new versions of
Business operating in "red oceans" grow by: a. increasing their share of existing demand b. raising prices to increase revenue c. offering new versions of existing product categories (i.e. new flavors, new scents, new sizes) d. consolidating their product offerings and focus on the remaining product lines
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
