BUSINESS PLAN ASSIGNMENT Use the following outline as a guide as you prepare your Business Plan for your company. Your assignment should have these following criteria: 1. COVER PAGE Name of the company, names of the management team, headquarters/office, phone number: include "Confidential" on the cover page. 2. TABLE OF CONTENTS List sections and page references. 3. MISSION STATEMENT Purpose of the business How your company will impact or meet the needs of the various stakeholder groups: customers, investors, the company, and society 4. MANAGEMENT STRUCTURE/BACKGROUND a. Organization Chart b. Management Background (for each member of the management team) Experience Key skills and abilities Role in this business and why this person is suited for this role 2. MARKETING PLAN a. Product/Service . Supplier of the product (if applicable) . Description of product and key characteristics What makes it unique/competitive b. Target Market Who will use this product/why . Specific demographics of target market Economic characteristics c. Competitive Environment Who are your competitors . Strengths and weaknesses of competition d. Price Pricing strategy . Pricing strategy vs. competition e. Promotion How will you develop demand for your product? F. Place Where will you produce your product and how will you get it to the market?2. INDUSTRY AND COMPETITIOR ANALYSIS Apply the Porter's five factor model for your business industry and competition analysis. 3. FINANCIAL PLAN a. Projected income statement by week Sales: Number of units of product/service estimated to be sold each week X price Example: 10 roses per week X 62.06 per rose = (20.57 estimated sales per week b. Expenses per week Cost of Goods Sold (COGS): Per unit costs X number of units of product/service estimated to be sold each week Example: 10 roses per week X $.25 cost to the company per rose = 62.57 total COGS . Other expenses per week (e.g. advertising, taxes) C. Net income per week: Total Sales - Total Expenses per week a. Equipment list (if applicable) b. Capital needed to get the business started c. Financing sources: Outline your initial financing plan. How much money will be raised through the sale of stock/bank loan/personal arrangements? 1. SUPPORTING DOCUMENTS Completed up-to-date CAPITAL-INVENTORY-SALES-EXPENSES spreadsheet (capital, inventory, and loans/money borrowed areas filled in) Short bio/ resume of each of the management team members Your logo (and documentation of permission from SMC if using SMC official logo) PowerPoint slides in handout form (6 slides per page) This is your final project. Your report should be formal and max of 20 pages. Without proper references, your assignment will not be accepted