business plan for a Startup of a Coffee Shop following the below :

1.0 Executive Summary :

1.1 Objectives

1.2 Mission

1.3 Keys to Success

2.0 Company Summary :

2.1 Company Ownership

2.2 Start-up Summary

2.3 Company Locations and Facilities

3.0 Services :

3.1 Service Description

3.2 Competitive Comparison

3.3 Sales Literature

3.4 Fulfillment

3.5 Technology

4.0 Market Analysis Summary:

4.1 Market Segmentation

4.2 Target Market Segment Strategy

4.2.1 Market Needs

4.2.2 Market Trends

4.2.3 Market Growth

4.3 Service Business Analysis

4.3.1 Business Participants

4.3.2 Competition and Buying Patterns

4.3.3 Main Competitors

5.0 Strategy and Implementation Summary :

5.1 Strategy Pyramids

5.2 Value Proposition

5.3 Competitive Edge

5.4 Marketing Strategy

5.4.1 Positioning Statement

5.4.2 Pricing Strategy

5.4.3 Promotion Strategy

5.4.4 Marketing Programs

5.5 Sales Strategy

5.5.1 Sales Forecast

5.6 Strategic Alliances

5.7 Milestones

6.0 Management Summary:

7.0 Financial Plan:

7.1 Important Assumptions

7.2 Key Financial Indicators

7.3 Break-even Analysis

7.4 Projected Profit and Loss

7.5 Projected Cash Flow

7.6 Projected Balance Sheet

7.7 Business Ratios