Question
Business Problem: The impact of marketing campaigns on sales for a consumer goods company. Dependent Variable: Sales revenue (measured in dollars) Independent Variables: Type of
Business Problem: The impact of marketing campaigns on sales for a consumer goods company.
Dependent Variable: Sales revenue (measured in dollars)
Independent Variables:
- Type of marketing campaign: This variable will have three categories - television, radio, and online.
- Target demographic: This variable will also have three categories - men, women, and both.
How do I get a data for this please?
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Business Analytics Data Analysis and Decision Making
Authors: S. Christian Albright, Wayne L. Winston
5th edition
1133629601, 9781285965529 , 978-1133629603
