Business Proposal.

The empire of Amazon was started out of Jeffrey P. Bezos's small garage, and the global social media giant Facebook was started as a college website design project. So every successful business story has a humble beginning.

Here is the beginning of your great business story. The purpose of this exercise is to get you to learn to create real (but much shortened) business proposal. To start a business, normally one should ask the following questions:

(i) Can you find a (profitable) gap in the market?

(ii) What products or services will your business provide to fill this gap? (iii) What is the mission or philosophy of your business?

(iv) How to position your products or services in the market?

(v) What is your pricing strategy?

(vi) What is your marketing strategy?

(vii) Who will be your main competitors?

(viii) What are your competitive advantages in the market?

(ix) How to maintain your competitive advantages over time?

(x) What is your exit strategy if things dont go as planned?

Now do some brainstorming and come up with a business idea. The idea has to be your own and feasible. Then you can start to form a concise business proposal to your potential stakeholders. You may use the template here for your business proposal. Most banks provide useful information for people who would like to start a business (see, for example, NAB and ANZ.).

Your business proposal should include the following elements:

1. Mission Statement
2. Company Story (brief and to the point)
3. Product/Service Description and Production
4. Pricing and Product Positioning
5. Market Opportunity, Competitive Advantage and Marketing
6. Exit Strategy

Most importantly, YOU MUST UTILIZE THE CONCEPTS LEARNED IN THIS UNIT TO create a PROPOSAL. Use figures wherever possible usually they are more informative than words. Marking of the proposal is based on the following criteria: (i) Completeness, (ii) Readability, (iii) Feasibility, and (iv) Creativity.

Can you give me a draft for this.