Business research methods

Question 5 [15 Marks] The researchers want to know if respondents can tell the difference between a craft beer and a mass-produced beer. They have selected Jack Black's Skeleton Coast IPA, an India Pale Ale style beer that is a rather stronger, dry hopped beer that highlights citrus, floral and earthy aromas for the craft beer and Castle Lager for the mass-produced beer. Each respondent is offered a small amount of each beer, unmarked, and asked to indicate if they are able to taste the difference between the two beers. The following data was derived: Able to Unable to Gender tell the tell the difference difference 2 1 2 1 HNHH NN HH NH H N H H H N H N - N N H H H N L N - NW NNNH HH NH NH NH NH NH NNH H NN H NIN NNH NH NEN - N 16 HPRM440-1-July-Dec2022-FA2-LN-V3-1062022 NHN NNNHN H N N Data Code: Gender: 1 = male; 2 = female Able/Unable to tell the difference: 1 = yes; 2 = no 5.1 To answer this question, the researchers need to conduct a chi-square tes Prepare the data for the chi-square test in the form of cross tabulation tables. (6x2=12 marks) Note to students: you are required to present the prepared data as two tables. 5.2 Conduct the chi-square test on the data you prepared in Question 5.1. Show the results you obtained and briefly report whether or not respondents are able to tell the difference between craft beer and a mass-produced beer. (1+2=3 marks)