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Business Strategy and Ethics answer please 22[b) Jewellery, a UAE based jewellery brand, maybe imitated, but its reputation cannot - Identify the aspect of VRIO

Business Strategy and Ethics

answer please

22[b) Jewellery, a UAE based jewellery brand, maybe imitated, but its reputation cannot - Identify the aspect of VRIO framework that applies to this scenario and justify your choice. (2 marks)

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