Business Strategy $-$ Fnd of Chapter Problem

Trefis, a financial forecasting firm, performed a five forces analysis of Under Armour, an American active apparet company

Trefis identified each of the following as a threat to Under Armour's future profitability. Determine which of the five firces

applies to each threat.

a$.$ Under Armour products are produced by many different manufacturers located in multiple countries. This serves to

reduce the threat of

b$.$ The sports apparel market requires a significant investment in capital costs for branding, advertising, and ereating

product demand. This serves to reduce the threat of

c$.$ Under Armour sells much of its product to large retailers such as Dick's Sporting Goods or Macy's, which then sell to

end consumers. These large retailers also purchase from Nike and other sports apparel companies. This creates the threat of

d$.$ Brands such as Nike and Adidas also sell athletic footwear and apparel. This creates the threat of