Business strategy focuses on

A$)$ ensuring that the company maintains the existing market share that it has historically enjoyed.

B$)$ improving the competitive position of a corporation's products or services within the industry or market segment served.

C$)$ providing adequate shareholders' return on investment.

D$)$ preventing the competition from gaining a competitive edge by undermining their marketing plan.

E$)$ recovering the competitive lead by using all available resources that the company can provide.