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Business Strategy-DQs 1. a. Why is it important to look at the PESTLE (political, economic, social, technological, legal, and ecological) factors in environmental scanning? b.

Business Strategy-DQs

1. a. Why is it important to look at the PESTLE (political, economic, social, technological, legal, and ecological) factors in environmental scanning? b. Define and describe each and give examples of their importance to industries and various companies relative to strategic planning. c. Do a PESTLE analysis for your present or past company.

2.

a. Explain Porter's five forces model of industry analysis (Define and cite)

b. Give examples of the influences of entry barriers, supplier power, buyer power, substitute availability, and competitive rivalry on a firm.

c. Do an analysis on the company with which you are currently employed or a past employer

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