Business success depends upon effective strategic choices as to which industry an organization will complete in and how competitive advantage will be achieved in that industry. The assessment requires you to analyze JD Sports Business Strategy between 2017 and 2021.

PART 1:

Identify JD Sports Business Strategy between 2017 and 2021 and produce a critical appraisal of JD Sport's strategic position.

PART 2:

Identify and evaluate the strategic options available to JD Sports and recommend an option. You need to research JD Sports using business databases and articles.

-For the Strategic Analysis use the Rational Top-Down method

-For the evaluation of options use the SAF model.

-USE PESTEL and SWOT for part 1 along with conclusion and recommendation.

-USE SAF for part 2 along with conclusion and recommendation (MSc ACCOUNTANCY & FINANCE)