Business: Tip Top K9

Instructions: Summarize a marketing strategy for Lees addressing each part. You can view Parts 13 you completed in Unit 1 concerning the mission, situation analysis, and marketing objectives. This week you will complete Parts 46 below to submit your final assignment to the Unit 2 Dropbox.

Checklist:

Part 4: Marketing Strategy

Describe the target market strategy for Lees business. Paint a very clear picture of who Lee will be targeting for her product. For example: Appealing to an entire market, concentrating on one particular segment, or multiple market segments.

Explain the four strategies for growth: market penetration, market development, product development, and diversification. How can Lee use market penetration to increase her sales? Explain.

Briefly describe your marketing mix strategy: product (size, colors, packaging, use, etc.), place or distribution method, pricing, and promotion.

Part 5: Implementation

Using the concepts from the text, explain how you will turn your plan into a reality. For example: Detailed job assignments and activity descriptions.

Part 6: Evaluation

Using the concepts from the text, describe how you will evaluate your marketing strategy.

Access the Assignment grading rubric located in the Course Resources area.