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Business to business marketing differs from the consumer market in that: businesses are often more emotional and less rational. businesses do not engage in a
Business to business marketing differs from the consumer market in that: businesses are often more emotional and less rational. businesses do not engage in a formal negotiation. businesses are greater
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Operations Management Processes and Supply Chains
Authors: Lee J. Krajewski, Manoj K. Malhotra, Larry P. Ritzman
11th edition
978-0133872460, 133872467, 133872130, 978-0133872682, 133872688, 978-0133872132
