business to business

please answer all questions correctly for a like!

LinkedIn occupies a market-leading position for professional social networking. Over 300 million users have developed profiles that detail personal information such as education, job responsibilities, and work history. While the interactions inside Linkedln's web site are certainly not at the level of a social network like Facebook, user profile information and connections are extremely valuable. Linkedin has special appeal to those who wish to maintain a separate professional identity. "While Facebook users are sharing photos of kids, and pithy thoughts about their day, they can project their carefully crafted personal brand at Linkedin." Having valuable profile information gives Linkedin the unique ability to target advertising, target services, and launch new offerings. One such offering is the Sales Navigator-a tool for sales professionals that draws on the rich information base of Linkedin. The Sales Navigator recommends sales leads (i.e., prospects) with whom a salesperson should be connecting on the site, allows that salesperson to track updates and news related to these important leads and their companies, and identifies mutual connectionsIncluding other people at the salesperson's company-who can introduce the salesperson to the customer prospect. Discussion Question 1. Why do you think Linkedin has become more generally accepted as a professional social media application than most other social media apps? 2. Do you use Linkedin to network with professors and others that might help you in your career? Why or Why not? 3. What steps can Linkedin take to speed the adoption of Sales Navigator among sales professionals at large as well as mediumsized firms