Businesses are spending an enormous amount of time, money, and effort in streamlining their supply chains to integrate information technology and techniques. Effective use of these systems should improve the response to the market and provide better and seamless solutions. Supply chains are complex with vertical, horizontal, and looped processes. With effective supply chain IT systems, responsiveness, agility, good service, and cost efficiencies would be at the core of the business service. Based on your poor beer distribution system, justify to your Board of Directors the need for an updated integrated supply chain software system and detail the information technology that would be needed to drive this system.