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Businesses often promote their diversity through their communications materials and platforms, including flyers, brochures, social media posts, and websites However, the messages are not always

Businesses often promote their diversity through their communications materials and platforms, including flyers, brochures, social media posts, and websites However, the messages are not always aligned with the intentions and can be viewed as interculturally inappropriate.

Searching the links available under "Advertisements Repositories" and locate 2 business advertisements in any format that do not reflect intercultural appropriateness.

Examining the 2 advertisements you selected to determine the intercultural appropriateness of the content.

Re-creating each of your selected advertisements to reflect intercultural appropriateness. Each advertisement should address and reach a diverse audience. For example, if you selected a brochure, you can re-create the content as a social media post.

Including the following items in item you re-create:

  • Company motto
  • Appropriate images
  • Applicable content from the original flyer
  • Appropriate additions deemed necessary to convey the company's message

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