Businesses today face heightened expectations around their role in society and the world, with turning a profit only one of many criteria by which performance is measured.Rising in importance is the impact a company has on it's stakeholders, society and even the planet. Integrated reporting which encompasses elements of traditional financial reporting,sustainability reporting and governance reporting within a single presentation,represents a glowing trend that reflects these new expectations ([Deloitte Global Services Limited, 2011]

Comment on what you believe an integrated [accounting] report should archive and what types of issues should be embraced within an integrated report?How should these issues be measured? Is the historical cost model appropriate?how is an integrated report different from an sustainability report? Do you believe in the accounting profession is equipped to deal with the issues that should be addressed in an integrated report? Discuss