Businesses today need every edge and advantage they can get. Thanks to obstacles like rapidly changing markets, economic uncertainty, shifting political landscapes, finicky consumer attitudes, and even global pandemics, businesses today are working with slimmer margins for error. Data analysis is the process of cleaning, changing, and processing raw data, and extracting actionable, relevant information that helps businesses make informed decisions. What are some of the basic ways of processing categorical and numerical data? What is the process of identifying relevant data points to address business objectives? Give an example of how a business may use data points to address an objective