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Business-to-business - B2B - refers to commerce between two businesses rather than to commerce between a business and an individual consumer. Transactions at the wholesale

Business-to-business - "B2B" - refers to commerce between two businesses rather than to commerce between a business and an individual consumer. Transactions at the wholesale level are usually business-to-business while those at the retail level are most often business-to-consumer (B2C).

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