BUSN 10102 ASSIGNMENT # 3

BRAND CAMPAIGN

DUE DATE: July 19

WEIGHT: 10%

Objective:

For this task, you will work in groups of 2-4 people to develop a Social Media brand campaign.You will choose a specific product, develop a brief, and then create some of the content for that campaign.Content is KING/QUEEN on Social Media so the more creative, engaging and memorable, the better the ROI.The goal for most digital campaigns is brand awareness so keep that in mind when you're developing your key messages.

We discuss all of these elements of planning out SMM each week in class - now you're working to put it all together for an engaging campaign.

Deliverables:

Step 1:Create group of 2-4 people. Have 1 person in your group contact your professor to confirm your group members.NOTE: group members must be confirmed with your professor by July 10. Any students not confirmed to be in a group by that date will be assigned a group by the professor.

Step 2:Choose a product

Step 3:Write brief (see presentation 7_2 for a sample). Complete each section of the brief.

Step 4:Create THREE pieces of marketing content. See below for examples of Social Media marketing content:

Examples of Social Media marketing content:

• Instagram story series (minimum of THREE frames complete with hashtags, tags and call-to-action)
• Instagram in-feed video (max. 1-minute explaining contest, brand, product etc complete with caption)
• IGTV video (minimum 2 minutes)
• YouTube video with video description
• Email (draft the email complete with graphics, images, call-to-action)
• Twitter contest/giveaway (complete with hashtags and call-to-action and any necessary visuals)
• Facebook Sponsored Post (complete with images, call-to-action, hashtags, sponsored tag)
• LinkedIn Sponsored InMail Post (complete with images, call-to-action, hashtags, sponsored tag)
• Facebook Post (complete with images, call-to-action, hashtags, sponsored tag)
• Facebook Video Post
• Snap Chat video series (three frames)
• Any other digital marketing ideas should be approved before proceeding.