Buyer Decision Process of Lenovo Laptop

To demonstrate an understanding of the stages of the consumer decision-making process.

To describe the factors influencing the consumer buying decision process

. To identify the role of marketing in each step of the buying decision process.

To practice your writing and communication skills, and to sharpen your analytical and questioning skills.

Address the following phases in detail:

Need or problem recognition

Information search

Evaluation of alternatives

Purchase decision

Post-purchase behavior

, describe each step you went through by addressing the Factors affecting Consumer Behaviour (cultural, social, personal, and psychological).

You have to include 2 factors for each stage. In each of these steps, marketing efforts attempt to influence the decisions you are trying to make. They might even alert you to a "need" that you didn't know you had. They provide you with multiple information sources. They try to give you criteria for your evaluation of alternatives. They might encourage you to make a purchase by having special deals or bundles. After the purchase, they want you to be a satisfied or even a delighted customer.

For each step of the buying process, identify the marketing influences for the acquisition of your particular product or service. The report is a personal reflection with an analysis of what, when, why, where, and how you purchased the product/service.

In the report, you have to clearly identify the product or service that has been purchased. The reader has to understand what you paid and what you purchased.