Buyer-readiness segmentation is the process of identifying market segments based on the time or occasion when a product should be purchased or consumed users of competitors' products, ex-users, potential users, first-time users, or regular users the extent to which consumers are nonusers, occasional users, medium users, or heavy users of a product consumers' stage of readiness to purchase a particular product Question 25 2 pts Occasion segmentation is the process of identifying market segments based on the extent to which consumers are nonusers, occasional users, medium users, or heavy users of a product the time or occasion when a product should be purchased or consumed consumers' stage of readiness to purchase a particular product users of competitors' products, ex-users, potential users, first-time users, or regular users The age categorization of socio-demographic groups such as Generation X, Generation Y, Baby Boomers, etc. is an example of a demographic segmentation strategy of using as the segmenting variable. age lifecycle stage social class psychographics Occasion segmentation is the process of identifying market segments based on the extent to which consumers are nonusers, occasional users, medium users, or heavy users of a product the time or occasion when a product should be purchased or consumed consumers' stage of readiness to purchase a particular product users of competitors' products, ex-users, potential users, first-time users, or regular users Question 26 2pts entails placing a brand in the consumer's mind in relation to other competing brands based on the product's traits and benefits that are relevant to the consumer. Positioning Marketing strategy Targeting Segmentation