Buzz Inc is a chain outlet that initially started out by specialising in exotic yoghurt ice creams. When people talk about Buzz Inc, no one appears to know who the founder is. Since its creation, Buzz Inc has periodically added new products to its menu and is now well known for its unique and unusual desserts. It has become widely recognised as symbol of daring and innovation. This provides an example of: cultural change culture management institutionalisation ALL responses are correct