Question
Buzz's Educational Software Outlet sells two or more of the video games as a single package. Managers are keenly interested in individual product-profitability figures. Information
Buzz's Educational Software Outlet sells two or more of the video games as a single package. Managers are keenly interested in individual product-profitability figures. Information pertaining to three bundled products and the stand-alone prices is as follows:
| Stand-Alone Selling Price | Cost |
| Package | Packaged Price |
Reading Fun | $25 | $3.60 |
| 1. Reading Fun & Math Fun | $44 |
Math Fun | $30 | $4.00 |
| 2. Reading Fun & Analysis | $56 |
Analysis | $45 | $5.00 |
| 3. All three | $76 |
Using the Shapley method with selling price as the weight for revenue allocation, what amount of revenue will be allocated to Reading Fun in the second package (Reading Fun & Analysis)?
Group of answer choices
$36
$20
$18
$38
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