BX3194 Destination Management and Planning Students should write three or one for each of the issues/questions listed below. Each should have the same structure:

- Your personal response to the issue/question - what you think you would do if you were in the organisation responsible for destination marketing/planning/management

- The argument and evidence that supports your response that is based on the material covered in the lectures/required readings and any additional academic material you have read. You need to present a logical argument supported by relevant evidence from the subject materials and your additional reading. This section must be properly referenced

- What key lesson you have learnt from the subject material (referencing exactly wherein the material the relevant information was found) that you think was most helpful in addressing the issue/question

- References Three Issues/Questions

a. A common argument in discussions of tourism/events and sustainability is that tourism planning needs to be guided by a different set of success indicators than tourist/attendee numbers and/or tourist/attendee expenditure.

Provide 1-3 alternative measures of tourism/event success at the destination level that could help improve tourism/event sustainability Page 10 of 21

b. Provide one policy instrument that could be used to enhance the overall contribution of an event like the Newcastle V8 supercar races to the social capital of the host community.

c. Suggest one way of empowering destination/host community engagement in tourism/event planning