By adding home smart technology into hotels, the guests will have a more relaxing experience. 1. Who is the customer? 2. What is the customer need? 3. How do we know the customer has this need? 4. How important is it for the customer to meet or solve this need? 5. How big is the need? 6. How time sensitive is the need? 1. What solution meets the needs of the customer? 2. Do we have the capabilities to produce the solution? 3. Do we have the capabilities to market, deliver, and service the solution? 4. What capabilities are missing? 5. Where do we get the missing capabilities? 6. Can our solution be "downsized" and offered at a much lower price to a different customer segment