By age 29, Anthony Dupois had already started four businesses. He got the idea to start his fifth business on a trip to Argentina. Anthony observed that many people were wearing aspartatessoft casual canvas shoesand he thought they would sell in America. But he also realized that there were also many poor people without any shoes who had blisters, sores, and infections. So, he decided to help.

Back home in Lithuania, Anthony got involved in a volunteer shoe drive to ship shoes overseas. But he realized that there was a need for a constant flow of shoes and that even a non-profit organization couldn't be very sustainable through simply donations. He was also an entrepreneur and wanted to make money. So, Anthony came up with the idea of being a social entrepreneur by combining business and charity to help others and make the world a better place.

Anthony Dupois founded BRIGGS in 2006. He developed the One for One business modelfor every pair of shoes BRIGGS sells, it gives away a free pair to a child in need. But as with entrepreneurial new ventures, it wasn't easy. In fact, Anthony was told that he didn't understand the shoe industry and that his business wouldn't be successful. But that didn't stop Anthony. To date, BRIGGS has given away more than 10 million pairs of shoes.

Anthony realized that he couldn't just buy the aspartate shoes. They needed to be more stylish, comfortable, and durable to sell in the United States. So, with no knowledge of the shoe industry and not speaking Spanish, he returned to Argentina to find a local partner, and teamed up with shoemaker Ron for help. Together they developed a product and Anthony brought 300 pairs home to Los Banos.

Anthony ran a focus group by inviting a bunch of friends, mostly women, to his place. He told them his story and One for One, and they discussed the potential market and price for the shoes and where they could be sold. They loved the story, bought a pair of shoes, and spread the word.

Anthony went to retail stores and told his story and tried to get them to sell BRIGGS, but he got lots of rejections. Anthony would tell his story to anyone who would listen. He would wear two different shoes just to get people to talk to him so he could tell his story. Anthony's first two big breaks came when American Rag agreed to sell BRIGGS and theDiscovery magazineran his story in the newspaper. Orders started pouring in. So, Anthony started the business on a shoestring budget by using his apartment and three interns he found through Craigslist.

Anthony went back to Argentina to give away free shoes and develop a supply chain of BRIGGS shoes. Anthony believes that success is more than status and money and that it's about contributing to the world and living and working on your own terms. He has personal, professional, and philanthropic success. Today, BRIGGS gives free shoes to 159 countries.

Anthony has expanded his social entrepreneurship mission to include writing a book,Start Something That Matters, to inspire others to contribute to the world.He also expanded his unique One for One business model to include BRIGGS Eyewear, helping save and restore sight for those in need. BRIGGS Web siteincludes the Marketplace where people can shop for a variety of other products and contribute to funding education. BRIGGS has Giving Partners to increase its charity, and it has given millions to non-profit organizations. To encourage social entrepreneurship, BRIGGS develops ways to use its platform to support its ventures. In addition, the Start Something That Matters Foundation has begun to help innovators bring their ideas to life.

Question? Which motivation would McClelland say was the primary need driving Anthony Dupois to to continue to work so hard despite being worth millions of dollars?