By building on your understanding of strategic marketing theory and undertaking

secondary research into the company, market and sector, you are required to analyse

the strategic marketing context in order to determine which marketing strategies are

most suitable to meet future challenges and evaluate how they need to be applied.

To underpin your analysis, you must APPLY selected elements of strategic marketing

theory covered in this module.

You must determine which are critically important to the company$$s current situation

and its future challenges, and focus on and apply them.

You must:

$$ Apply appropriate strategic marketing theory and models to examine the market

and the company using suitable academic articles and texts.

$$ Apply appropriate strategic marketing theory, concepts and models to determine

the key strategic marketing options for the company in the future in light of the

challenges faced, using suitable academic articles and texts and secondary

evidence.

$$ Undertake in$-$depth research using suitable secondary sources $($non$-$academic$)$

$$ Use key marketing concepts, models and terms, referring to relevant academic

reading on strategic marketing.

$$ Submit as a written report $$ in report format $($see advised structure below$)$

$$ Word count is $3,000$ words