By creating the Canadian Tire Drivers Academy, Canadian Tire Corp. Ltd. hopes to strengthen its presence in
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By creating the Canadian Tire Drivers Academy, Canadian Tire Corp. Ltd. hopes to strengthen its presence in the automotive market by fighting off competition and improving customer loyalty.
Would taking a course, such as beginner driver education or the car maintenance program, influence your loyalty? If one was available in your area, would you register for a course? Why Explain using terms from the chapter 15 on Marketing Mix, The 4 P's.
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