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By creating the Canadian Tire Drivers Academy, Canadian Tire Corp. Ltd. hopes to strengthen its presence in the automotive market by fighting off competition and

By creating the Canadian Tire Drivers Academy, Canadian Tire Corp. Ltd. hopes to strengthen its presence in the automotive market by fighting off competition and improving customer loyalty.

Would taking a course, such as beginner driver education or the car maintenance program, influence your loyalty? If one was available in your area, would you register for a course? Why Explain using terms from the chapter 15 on Marketing Mix, The 4 P's.

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