By demonstrating the limits of pay-based systems, Pink challenges the traditional understanding that monetary incentives are the most effective motivators. This is especially true in situations when the work at hand requires both creativity and cognitive abilities. He supports this point with research that demonstrates how the presence of external incentives may hinder performance in tasks that need inventiveness. Pink acknowledges the possibility that monetary incentives are beneficial in particular fields; nonetheless, he maintains that the Motivation 3.0 method, which focuses on autonomy, mastery, and purpose, provides a more all-encompassing and long-term solution