By enabling customers to purchase and sell stocks, options, and other assets without incurring any trading costs, Robinhood has completely improved the online brokerage sector. This has resulted in large user bases, especially among younger and novice investors, and strong trading volumes and liquidity on the platform. High marks have been given to the company's user-friendly mobile app (Machinelab Ventures, 2023). To maintain their competitive edge in the face of Robinhood, brokerage companies such as Charles Schwab should either implement a commission structure comparable to Robinhood's or provide free trading. Companies currently in the brokerage industry might also react by improving their systems to give their customers an even better experience. One example of this would be the enhancement of cell phone applications, the simplification of establishing an account, or the provision of more educational materials