By evaluating your chosen company from the list above, respond to the following questions sequentially. You may number them

1 5 and provide a paragraph response. Each question is worth 10 points.

1. Name the company you are evaluating. Based on the information in the annual reports or on the company website, what is the company view of the reasons for its successes? Search for both quantitative and qualitative success factors provided in the reports. How does sustainability factor into its successes?

2. What is the companys innovation strategy? Does it rely on incremental or radical innovations? Disruptive or architectural? What are the competitive implications of the companys innovation strategies?

3. Does the company vary products/services to adapt to cultural differences in countries? Does it adapt its method of marketing? Should it?

4. Does the company have differentiated products and/or services? If so, what is the basis for this differentiation from the competition? Does your company have a costleadership position in the industry? If so, can you identify which cost drivers it uses to hold this position?

5. Using the answers to the preceding 2 questions, which generic business strategies is your company employing? Give an example of a product or service to support your position.

The company that I have chosen it based on part 1 of this assignment is Patagonia | https://www.patagonia.com/home/