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By focussing on engagement, define the term and explain this term by making reference to the case study Black Lives Matter and discuss how it

By focussing on "engagement", define the term and explain this term by making reference to the case study "Black Lives Matter" and discuss how it forms part of a broader social media communications strategy. Analyze the case study in relation to the key theoretical and political concepts.

it should include the following points:

1. Introduction with the thesis statement in reference to the case study

2. Detailed Discussions and Analysis

3. Conclusion

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